Throughout my marketing experience, I have managed multi-platform content, executed story-driven campaigns, optimized digital operations, and engaged directly with users through on-ground activities. My work spans internal marketing initiatives, externally facing campaigns, and performance-based activities that prioritize growth, visibility, and engagement. These projects highlight my ability to analyze objectives, plan strategically, communicate effectively, and deliver outcomes supported by real data.
Social media management
What I can do ...
I have hands-on experience managing and executing social media strategies across multiple brands and organizations. My capabilities include:
1. Trend & competitor analysis to identify opportunities
2. Content planning aligned with brand goals
3. Content briefing for designers, videographers, and teams
4. Content creation (copywriting, concepting, visuals)
5. Video creation & editing for Reels and TikTok
6. Meta ADS
7. SEO Article (Tap to visit the article!)
Campaign Case Studies
End-to-End KOL & UGC Campaign Management for US Markets
During my time at Jans Enterprises Corp, I spearheaded the execution of targeted influencer marketing and User-Generated Content (UGC) campaigns to expand brand visibility and drive e-commerce conversions across various US-based food brands (including Mi Sedaap USA and Jubes USA).
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My Role
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Sourcing & Multi-Channel Outreach
Identified high-potential creators aligning with the brands' niches. Executed outbound recruitment strategies utilizing direct messaging (DM), professional email outreach, and specialized influencer platforms like Social Cat to establish initial contact and negotiate collaboration terms. -
Creative Briefing & Direction
Developed comprehensive campaign briefs for selected KOLs and UGC creators. Defined clear content guidelines, visual aesthetics, and mandatory messaging frameworks to ensure high-quality production that resonated with the target US audience. -
End-to-End Campaign Coordination
Managed the full lifecycle of the creator relationships, from product sampling and shipment tracking to content review, feedback integration, and final publishing approval. -
Multi-Platform Distribution & Engagement
Scheduled and distributed approved creator content globally using Later App and Meta Business Suite. Maintained high audience retention by actively managing community engagement, responding to comments, and monitoring platform algorithms. -
Conversion Funnel Optimization
Capitalized on high-performing creator assets by strategically implementing direct "Add to Cart" conversion funnel links across Instagram Feed posts and Stories.
Key Result
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💰 30% increase in Shopify revenue driven by strategic creator content funneling and the placement of direct "Add to Cart" links on Instagram.
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📈 10% overall growth in social media metrics, including an exceptional organic reach milestone on Pinterest fueled by consistent, high-quality creator asset distribution.
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🤝 Streamlined Creator Operations established a scalable pipeline for outbound creator sourcing via DMs, email templates, and automated platforms, significantly reducing turnaround time for asset production.
Story-Driven Marketing Campaign for Growth Conferences
During my internship at Apiary Academy, I managed six social media accounts and supported the execution of three major conference campaigns, each driven by storytelling, education, and community engagement.
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My Role
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Speaker Sourcing & Communication
Identified suitable speaker candidates, contacted them via LinkedIn, handled the full communication flow, and finalized confirmations with reward coordination. -
Campaign Planning & Story Development
Designed the campaign structure, created narrative flow, and planned content sequencing for multi-channel storytelling. -
Content Briefing & Creative Direction
Prepared detailed briefs for designers, aligned messaging with the marketing lead, and ensured visual consistency across all assets. -
Publishing & Cross-Platform Execution
Scheduled and uploaded content across six social media accounts and LinkedIn, including writing long-form LinkedIn articles for extended reach. -
Design Backup Support
Assisted with visual content creation when the main designer was at capacity or on leave.
Key Result
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🧩 25% increase in conference sales driven by streamlined outreach and consistent online promotion
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📈 2,000,000+ total reach across Instagram, LinkedIn, and the marketing ecosystem
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🔁 Improved engagement patterns through narrative-based content strategies
Digital & Offline Marketing Assets for
UNJ Business Management Unit
As a Digital Marketing Intern at BPU UNJ (Business Management Unit), I handled both digital and print marketing assets to support university operational services and promotional needs.
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My Role
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Designed multi-format marketing materials including posters, banners, billboards, and annual report layouts
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Developed copywriting for campaigns, promotions, and service announcements to ensure clarity and strong messaging
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Activated & optimized WhatsApp Business for room and facility reservations, enabling more structured and efficient communication
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Coordinated with internal teams to align visual identity with institutional standards
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Supported offline event visibility by producing high-quality print-ready assets
Key Result
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📈 15% increase in campaign response rate due to clearer visuals and messaging
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⚙️ 25% improvement in operational efficiency by reducing manual inquiries through WhatsApp Business automation
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🤝 Higher user satisfaction through easier booking and communication processes
On-Ground User Acquisition for KUPU
As part of KUPU’s on-ground activation program, I worked with the field marketing team to introduce the app to students across several schools. The initiative focused on increasing awareness and encouraging app installations through direct engagement and clear product education.
My Role
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Conducted school visits to introduce the KUPU app and explain its value to students
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Delivered clear and engaging product explanations during classroom and assembly sessions
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Demonstrated app features live and guided students through the installation process
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Acted as a brand ambassador to foster trust and improve platform visibility
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Assisted students during onboarding to ensure smooth first-time use
Key Result
📲 25% increase in app downloads within two months, achieved through structured outreach, interactive product demos, and hands-on onboarding during school visits.